The Kikkoman Chronicles – by Ronald E. Yates

The Kikkoman Chronicles – by Ronald E. Yates

Combining ancient craftsmanship with modern technology and marketing innovations, Japan’s Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

Genre: Business, Investing & Finance,

amazon-button.fw

Author’s Page